Adobe Summit 2019 | S104 - Delivering on the Real-time Promise

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Session Details

Customers want to interact with your brand on their terms, not yours. Accurate, real-time segmentation is critical, especially with regard to lifestyle marketing. In today’s martech ecosystem, the term “real-time” has all but lost its meaning.  What does real-time really mean?  How is this measured (milli-seconds, eye blinks, etc)?  Why does this matter?  During this session, we will define real-time and the impact it has on personalization, fluidity of user experience, universal frequency capping, suppression and the ability to surface valuable insights via Audience Analytics reporting.

Highlights:

• Key considerations in selecting technology that supports real-time use cases
• Real-time use cases powered by Audience Manager, Adobe’s DMP
• The value realization of real-time DMP technology
• How to leverage the bi-directional connectivity between Adobe Analytics & Adobe Audience Manager in a meaningful & impactful way

Speaker(s)

Mike Ragusa, Solutions Consultant, Adobe

Yu Yang  Pei, Analytics & Technology , Equinox

Session Length

1h

Catalog Link

S104 - Delivering on the Real-time Promise​

Recording

Presentation

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