Adobe Summit 2019 | S104 - Delivering on the Real-time Promise
Session Details
Customers want to interact with your brand on their terms, not yours. Accurate, real-time segmentation is critical, especially with regard to lifestyle marketing. In today’s martech ecosystem, the term “real-time” has all but lost its meaning. What does real-time really mean? How is this measured (milli-seconds, eye blinks, etc)? Why does this matter? During this session, we will define real-time and the impact it has on personalization, fluidity of user experience, universal frequency capping, suppression and the ability to surface valuable insights via Audience Analytics reporting.
Highlights:
- Key considerations in selecting technology that supports real-time use cases
- Real-time use cases powered by Audience Manager, Adobe’s DMP
- The value realization of real-time DMP technology
- How to leverage the bi-directional connectivity between Adobe Analytics & Adobe Audience Manager in a meaningful & impactful way
Speaker(s)
Mike Ragusa, Solutions Consultant, Adobe
Yu Yang Pei, Analytics & Technology , Equinox
Session Length
1h
Catalog Link
S104 - Delivering on the Real-time Promise
Recording
Presentation
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