Adobe Summit 2019 | S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud

jantzen_belliston-Adobe

Community Manager

08-02-2019

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Session Details

You have best-in-class software, yet your marketing teams struggle to deliver consistently relevant and personalized multichannel experiences. The problem isn’t your team – it’s harnessing complex technology to streamline marketing execution. Takeda and Epsilon explore how the global top-10 pharmaceutical company is optimizing the traditional path to market with a three-year roadmap that delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model.

Highlights:

  • Establish cross-segment plans, including customer journey analysis
  • Drive multichannel engagement, including personal and non-personal channels with Adobe Experience Cloud
  • Streamline content management with an innovative approach to MLR and Adobe Experience Manager-Veeva integration
  • Integrate dashboards, predictive analytics, and machine learning to optimize ROI
  • Establish a center of excellence that provides shared services, brand specialization, and personalization at scale

Speaker(s)

Ravit Ansal, Vice President - Digital, Epsilon

Adam Houston, Head of Customer Engagement & Marketing Innovation, Takeda Pharmaceutical Company

Session Length

1h

Catalog Link

S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud

Recording

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Presentation

See attached

Q&A

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