Adobe Summit 2019 | S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud
Session Details
You have best-in-class software, yet your marketing teams struggle to deliver consistently relevant and personalized multichannel experiences. The problem isn’t your team – it’s harnessing complex technology to streamline marketing execution. Takeda and Epsilon explore how the global top-10 pharmaceutical company is optimizing the traditional path to market with a three-year roadmap that delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model.
Highlights:
- Establish cross-segment plans, including customer journey analysis
- Drive multichannel engagement, including personal and non-personal channels with Adobe Experience Cloud
- Streamline content management with an innovative approach to MLR and Adobe Experience Manager-Veeva integration
- Integrate dashboards, predictive analytics, and machine learning to optimize ROI
- Establish a center of excellence that provides shared services, brand specialization, and personalization at scale
Speaker(s)
Ravit Ansal, Vice President - Digital, Epsilon
Adam Houston, Head of Customer Engagement & Marketing Innovation, Takeda Pharmaceutical Company
Session Length
1h
Catalog Link
S952 - Deliver 360 Marketing: Reinvent Marketing with Adobe Experience Cloud
Recording
Presentation
See attached
Q&A
Please use this thread to ask the question related to this session.
