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Adobe Summit is happening now. Discover what's next in customer experience.

Adobe Summit 2019 | S413 - Activating the Power of Unified Profile Data for Effective Personalization


Level 10


Session Details

In personalization, we tend to bite off more than we can chew. With various types of visitor data, reports, and data models out there, there is no shortage of inputs to use to tailor a customer experience. But this “more” could be enough to kill our appetite for personalizing. Successful personalization doesn’t have to be so complicated. Simply put, it all comes down to how you build and activate the power of the visitor profile. Hear Adobe Target experts share numerous bite-sized personalization opportunities — many of which you can apply today — that have profile attributes and actions at the core.


  • Uncover easy personalization opportunities based on the user context and behavior that you already have at your disposal
  • Leverage the opportunities that Adobe Target gives you out of the box, from rules-based to AI-driven personalization
  • Use a unified visitor ID to unlock bigger personalization opportunities


Jennifer Sun, Head of ACS Voice of Customer Team, Adobe

Brian  Hawkins, CEO of MiaProva, Sr. Partner at Analytics Demystified, MiaProva

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S413 - Activating the Power of Unified Profile Data for Effective Personalization




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