Adobe Summit 2019 | S806 - Activating Data Across Every Advertising Touchpoint
Session Details
The data you collect from your customers is one of the most valuable assets you own. Take better control of your data, and deliver the right message to the right customer in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud.
Highlights:
- Choose the optimal data set for audience activation
- Understand use cases for each data set
- How and when to use other third-party data
Speaker(s)
Michelle Chen, Product Manager, Adobe Advertising Cloud , Adobe
Session Length
1h
Catalog Link
S806 - Activating Data Across Every Advertising Touchpoint
Recording
Presentation
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Q&A
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