In personalization, we tend to bite off more than we can chew. With various types of visitor data, reports, and data models out there, there is no shortage of inputs to use to tailor a customer experience. But this “more” could be enough to kill our appetite for personalizing. Successful personalization doesn’t have to be so complicated. Simply put, it all comes down to how you build and activate the power of the visitor profile. Hear Adobe Target experts share numerous bite-sized personalization opportunities — many of which you can apply today — that have profile attributes and actions at the core.
Jennifer Sun, Head of ACS Voice of Customer Team, Adobe
Brian Hawkins, CEO of MiaProva, Sr. Partner at Analytics Demystified, MiaProva
1h
S413 - Activating the Power of Unified Profile Data for Effective Personalization
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