Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

The 4th edition of the Campaign Community Lens newsletter is out now!
SOLVED

Unique Open & Click counts

Avatar

Level 1

I'm trying to understand how the Open and Click Unique counts are determined?  I've extracted the tracking logs from a delivery, and then did a distinct on the profiles and do not come up with the same number as the dashboards provide for a distinct count.  The only documentation I found (https://docs.adobe.com/content/help/en/campaign-standard/using/reporting/list-of-reports/delivery-su...) is very basic and doesn't provide an understanding of what constitutes a distinct count of 1 because it's not a count of the unique profiles within that delivery.

1 Accepted Solution

Avatar

Correct answer by
Employee Advisor

Hi Jeremy,

 

The tracking indicators can be a bit confusing, what I'd suggest is taking a look at the documentation below which details all the indicators used in the reporting:

https://docs.adobe.com/content/help/en/campaign-standard/using/reporting/about-reporting/indicator-c...

 

Regards,

Craig

View solution in original post

1 Reply

Avatar

Correct answer by
Employee Advisor

Hi Jeremy,

 

The tracking indicators can be a bit confusing, what I'd suggest is taking a look at the documentation below which details all the indicators used in the reporting:

https://docs.adobe.com/content/help/en/campaign-standard/using/reporting/about-reporting/indicator-c...

 

Regards,

Craig

The ultimate experience is back.

Join us in Vegas to build skills, learn from the world's top brands, and be inspired.

Register Now