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SOLVED

Tracking email forwards in Adobe Campaign

piyushj58736546
Level 1
Level 1

Hi,

Does Adobe Campaign provides a way to track delivery data on recipient of emails that they received as forwards from other original recipients from Adobe Campaign?

 

Thanks & Regards

Piyush

1 Accepted Solution
Vapsy
Correct answer by
Employee
Employee

Hi Piyush,

When a link is tracked by Adobe Campaign, it embeds the broadLogId and deliveryId in the tracked url in order to identify the recipient from its click.

When such a tracked email is forwarded to someone else, the links are going to remain the same.

Hence, even if the person clicking on the email links is different from the intended recipient, open/click will be registered against the original recipient only.

Regards,

Vipul

View solution in original post

3 Replies
Vapsy
Correct answer by
Employee
Employee

Hi Piyush,

When a link is tracked by Adobe Campaign, it embeds the broadLogId and deliveryId in the tracked url in order to identify the recipient from its click.

When such a tracked email is forwarded to someone else, the links are going to remain the same.

Hence, even if the person clicking on the email links is different from the intended recipient, open/click will be registered against the original recipient only.

Regards,

Vipul

View solution in original post

alistairk396804
Level 3
Level 3

At best you can only estimate the forwards. Check out the documentation below;

https://docs.campaign.adobe.com/doc/AC6.1/en/DLV_Delivery_Reports_Indicator_calculation.html

Search for 'Estimation of forwards'

This is the context - "Difference between the number of distinct people and the number of distinct recipients who clicked in the email at least once."

The formula to claculate is; "@personClick - @recipientClick"

piyushj58736546
Level 1
Level 1

Thanks for the response Vipul and Alastair.

 

It would have been wonderful if it can even track the email ids of recipients to whom the email was forwarded to (like outlook meeting invites) which would result into additional leads for us.

 

Regards

Piyush