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Comparison sheet between ACS and AJO


Level 1

Can someone publish a comparison sheet between ACS and AJO. Mostly the focus should be on reporting. Thanks !!


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2 Replies


Employee Advisor

Hi Vidushi,

AJO and ACS are very different products overall. The two are not really something that can be compared.

If you want to compare the two, I would recommend reviewing the documentation for each:

AJO: https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/about-dyna...

ACS: https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/about-dyn...



Level 5


Check out this discussion link https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/feature-similarity-and-...

PPT links ttps://solutionpartners.adobe.com/content/dam/solution/en/spp_assets/restricted/community/community....

PowerPoint Presentation (adobe.com)



Coming to reports. ACS provide various OOTB reports and customized reports can be created. AJO provides journey level report, to customize/create new reports either integrate with third party BI tool or customer journey analytics can be used.

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