Adobe Campaign and Analytics integration

[moseen_khan]

Actually in adobe campaign, the default set of tracking codes appear to be quite tedious to configure, so i would like integrate to Adobe analytics and Adobe campaign to track known visitors. Is that possible to track known visitors  by this integration. if yes, then what are the steps to access it. Please share if you have any article related to the same use case.

Thanks in Advance,

    Moseen

[taciac · Accepted solution]

Hi Moseen,

It is possible to exchange data about known visitors (i.e. With Adobe Marketing Cloud Visitor ID) by integrating both Analytics and Campaign with the People Core Service (a.k.a Profiles & audiences).  You can find more information about Campaign’s integration with P&A Core Service here:
- for Adobe Campaign Standard: https://docs.campaign.adobe.com/doc/standard/en/ITG_People_Core_Service_Introduction.html
- for Adobe Campaign v6.1: https://docs.campaign.adobe.com/doc/AC6.1/en/ITG_Shared_audiences_Introduction.html
- https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid_service.html

Sincerely,

Tacia