First steps with Adobe Campaign Classic - v6/v7? Key concepts

florentlb

25-10-2016

** Please see About Adobe Campaign Classic **

You are new to Adobe Campaign and would like to know how to start using it? This topic is made for you. Let's have a look on the first things you need to know to use Campaign's core features.

  • Channels - design and send deliveries on various channels: email, SMS, Line, mobile app, direct mail,
  • Campaign - orchestrate cross-channel campaigns,
  • MRM - manage marketing resources and budgets,
  • Interaction - managing offers with Campaign,
  • Message Center - send transactional messages by email, SMS or on mobile app,
  • Social Marketing - communicate on social media: Facebook, Twitter,
  • Workflow / Data Management - automate processes and manage data with workflows,
  • Web applications - create web pages and forms,
  • Survey Manager - create online surveys and polls,
  • Content Manager - manage email content,
  • Distributed Marketing - coordinate campaigns for central/local agencies,
  • Response Manager - manage customer response,
  • Connectors - use connectors to communicate with external solutions and database engines,
  • Web Services - use Campaign through APIs/Web Services,
  • Reporting - access built-in reports, analyze data and design your own reports.

Please also check out: Welcome! Get started with Campaign Classic

Replies

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Rajashree_Bhatt

Employee

25-04-2019

Hi,

I will follow this up. I will escalate this to the concerned team & update you as soon as they respond. It might take some time, please excuse the delay.

Rajashree

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pablo_rosero1

07-05-2019

Hi Christine,

Experience League is a great place to get started with Adobe Campaign

Includes a collection of video tutorials, documentation and other resources: Experience League Intelligent Guidance | Adobe

Hope that helps!

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pablo_rosero1

07-05-2019

Thanks for reporting, this thread is marked as outdated.

For now, you can always use the search field to find any particular topics on the Adobe Campaign Classic Learn & Support site.

Please also see: Welcome! Get started with Campaign Classic

Thank you