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Advanced Geomarketing

Clarence_Bunch

23-10-2019

GeoMarketing filters within Adobe Campaign instance.  When performing a distance calculation, it appears that the distance measurement is calculated in kilometers as opposed to miles.  Does Adobe Campaign uses imperial or metric calculations on their backend for the product?

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Replies

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Jyoti_Y

MVP

23-10-2019

Hi,

Distance calculation formula used at backend is 'Law of Cosines'.

i.e

distance= acos( sin φ1 ⋅ sin φ2 + cos φ1 ⋅ cos φ2 ⋅ cos Δλ ) ⋅ R

where φ1= second parameter

           φ2= fourth parameter

           Δλ= differeence of first parameter and third parameter.

           R = 6371

And output of this calculation will be in kilometers.

Thanks.

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badr_eddine

25-10-2019

Hi, 

i don't think is that hard to convert it to Miles, all what you need is multiply the result by 0.6214

Regards,

Badr.

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Sourav_Sadhu

25-10-2019

Its by default in Kilometer, if you want to use it in Miles then Distance (@LongitudeA, @LatitudeA, @LongitudeB, @LatitudeB)*0.6213712 to be precise. We have implemented this on a recent project.

Disclaimer: Please don't expect it to be a logical distance measured by Google Map etc, because its total based on the mathematical calculation. In the back-end Adobe uses the below formula :

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