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Clarence_Bunch
Level 2
October 23, 2019

Advanced Geomarketing

  • October 23, 2019
  • 4 replies
  • 13943 views

GeoMarketing filters within Adobe Campaign instance.  When performing a distance calculation, it appears that the distance measurement is calculated in kilometers as opposed to miles.  Does Adobe Campaign uses imperial or metric calculations on their backend for the product?

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    4 replies

    Raj_Ganta-1
    Raj_Ganta-1
    Level 5
    October 23, 2019

    Hi, it is in kilometres and we need to convert it into miles.

      Jyoti_Yadav
      Jyoti_Yadav
      Level 8
      October 24, 2019

      Hi,

      Distance calculation formula used at backend is 'Law of Cosines'.

      i.e

      distance= acos( sin φ1 ⋅ sin φ2 + cos φ1 ⋅ cos φ2 ⋅ cos Δλ ) ⋅ R

      where φ1= second parameter

                 φ2= fourth parameter

                 Δλ= differeence of first parameter and third parameter.

                 R = 6371

      And output of this calculation will be in kilometers.

      Thanks.

        B
        badr_eddine
        Level 3
        October 25, 2019

        Hi, 

        i don't think is that hard to convert it to Miles, all what you need is multiply the result by 0.6214

        Regards,

        Badr.

          Sourav_Sadhu
          Sourav_Sadhu
          Level 2
          October 25, 2019

          Its by default in Kilometer, if you want to use it in Miles then Distance (@LongitudeA, @LatitudeA, @LongitudeB, @LatitudeB)*0.6213712 to be precise. We have implemented this on a recent project.

          Disclaimer: Please don't expect it to be a logical distance measured by Google Map etc, because its total based on the mathematical calculation. In the back-end Adobe uses the below formula :

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