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Advanced Geomarketing

Clarence_Bunch
Level 3
Level 3

GeoMarketing filters within Adobe Campaign instance.  When performing a distance calculation, it appears that the distance measurement is calculated in kilometers as opposed to miles.  Does Adobe Campaign uses imperial or metric calculations on their backend for the product?

Advanced Filter GeoMarketing.PNG

4 Replies
Raj_bounteous
Community Advisor
Community Advisor

Hi, it is in kilometres and we need to convert it into miles.

Jyoti_Yadav
Community Advisor
Community Advisor

Hi,

Distance calculation formula used at backend is 'Law of Cosines'.

i.e

distance= acos( sin φ1 ⋅ sin φ2 + cos φ1 ⋅ cos φ2 ⋅ cos Δλ ) ⋅ R

where φ1= second parameter

           φ2= fourth parameter

           Δλ= differeence of first parameter and third parameter.

           R = 6371

And output of this calculation will be in kilometers.

Thanks.

badr_eddine
Level 4
Level 4

Hi, 

i don't think is that hard to convert it to Miles, all what you need is multiply the result by 0.6214

Regards,

Badr.

Sourav_Sadhu
Level 3
Level 3

Its by default in Kilometer, if you want to use it in Miles then Distance (@LongitudeA, @LatitudeA, @LongitudeB, @LatitudeB)*0.6213712 to be precise. We have implemented this on a recent project.

Disclaimer: Please don't expect it to be a logical distance measured by Google Map etc, because its total based on the mathematical calculation. In the back-end Adobe uses the below formula :

1847655_pastedImage_0.png