Best practice to send large volume of emails in Adobe Campaign Classic | Community
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jasonw30638826
Level 3
August 10, 2018

Best practice to send large volume of emails in Adobe Campaign Classic

  • August 10, 2018
  • 1 reply
  • 5795 views

Hi,

It seems no one has asked about his question. What's the best practice to send large volume of emails, like 500K or 1 millions of emails? I understand that it's not a good idea to send 500k emails in a patch. What's the max volume of emails per patch? Can I use "send using multiple wave" or use regular split, like A/B split?

Thanks,

Jay

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    1 reply

    vraghav
    Adobe Employee
    vraghavAdobe Employee
    Adobe Employee
    August 10, 2018

    Hi jasonw30638826,

    It will be difficult to summarize everything in a single thread but you should definitely follow these steps

    • Know your contractual obligation of number of emails per hour
    • Check if the hardware provisioned for your instance is capable of handling this much load
    • Breakup your target audience against the domain like how many out of this 500k is for Gmail, Hotmail etc.
    • Work with a deliverability consultant to see if your MX rules cater to this requirement or not. If your instance is fairly new, the sending IPs might not have been warmed up till now and sending huge volumes can cause blacklisting or bad IP reputation.
    • Plan your sending audience based on MX rules otherwise if you are overquota on the rules, there will be internal throttling.
    • Keep the size of email small (~ 60-70K)
    • Check your target audience is all valid addresses and there aren't typos on the email address like domain such as gamil.com, hotmil.com
    • Use waves sending feature for better sending reputation.

    Regards,
    Vipul

      M
      mmbb110
      Level 9
      September 6, 2020

      Hi,

       

      What do I use to send messages daily in batches using ACS.

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