Detailed Broadlog/Contact History for campaigns

[itsme]

We have an ask where we one to store one to many information against a broadlog entry. For example we are sending multiple deals in an email and want to store the details of those deals associated with the broadlog entry. So one entry will have 2 child records into the second table say "detailedBroadlogRcp" if one customer is sent 2 deals via the email.

The manual way could be that in the workflow business team writes the deals record after the delivery activity. We prefer to design the platform in a way that it will be automatically processed by the platform instead of business team writting to the table after the delivery activity.

Thinking about it as something similar to HCL Unica Detailed Contact History.

A high level representation of the data used in campaign. I can tweak things around as long as we can have a provision to write into the detailedBroadlogRcp from delivery itself

Recipient Id	Deal Id	Additional Fields
1	101
1	102
1	103
2	103

The Detialed Boradlog Should Like This

Broadlog Id	Type of Info	Id of the Type
1001	Deal	101
1001	Deal	102
1002	Deal	101
1001	Prop Score	95
1002	Prop Score	92

[SatheeskannaK]

@itsme,To me, it sounds like you want to customize the product and have it as an OOTB feature. Anything with broadlog customization needs closer attention. Key aspects that need to be considered are scalability, efficiency, and performance. If you want, you can submit this as an idea. I understand that the current approach you follow is to capture that on the table after the delivery. I'm curious why the business team is doing that process instead of the development team. This may be something after the template has been setup by the campaign developer to transition that to the operations team to handle that going forward.

[Manoj_Kumar_ · Accepted solution]

Hello @itsme 

You can achieve the same thing with Offer Management.

You can learn more about Offers in this documentation:

Interaction and offer management | Adobe Campaign

Offer proposition history | Adobe Campaign

[itsme]

Hi @Manoj_Kumar_ & @Marcel_Szimonisz  ,

I like the approach of using offer/interaction module and kind of the way interactions are captured into the proposition table is the idle way of achieving it. But we have not only offer, business wants to store different type of Propensity Scores into the second table. Do you have any idea how the offer propositions are saved into the table behind the scene for batch campaigns(I am aware of the RT scenarios)?

Is there anything we can do via typology rule?

Thanks,

Tarun

[Marcel_Szimonisz]

Hello @itsme,
You can use both offers and target schema storage feature.

Typology rules are meant for other purpose - suppressions, checks ...

Marcel

[Marcel_Szimonisz]

Hello @itsme,
if you do not want to employ offer engine then you can insert any value from targetData to broadlog  automacally. For this you will need to set up Storage in target mapping - under Administration -> Campaign management -> Target mappings

The multiple  offers written to one broad log record can be achieved e.g. by saving the offers applied with separator in one column - @offers = 102|101|95

Marcel Szimonisz

MarTech Consultant
for more tips visit my blog
https://www.martechnotes.com/