Adobe Summit 2020 | L796 - People-based Targeting using Customer API

[TanmayMathur]

Lab Details

Typically, audience targeting relies on data collected from a device. Data collection and targeting based on device-level data has its disadvantages. For example, you can't include customer data associated to the user of the device. Device-centered data collection is no longer sufficient for digital marketing campaigns or cross-device targeting. This lab covers people-based data collection in Audience Manager and how to best manage the tools needed to update a customer's profile in near real-time to personalize their experience across all of the devices they own.

In this lab you will learn:

• How to understand the new APIs for ingesting customer data into Audience Manager in near real-time
• How to set up the Customer API Integration
• Leveraging Audience Identity tools to validate, segment and target using customer data within Audience Manager

Summit LAB Schedule

• Wednesday, April 01 | 08:00 AM - 09:30 AM

• Thursday, April 02 | 03:00 PM - 04:30 PM

Speaker(s)

Bogdan Girbea, Software Development Engineer, Adobe

Bianca Tesila, Computer Scientist, Software Development, Adobe

Session Length

1h 30m

Catalog Link

L796 - People-based Targeting using Customer API

Q&A

Please use this thread to ask the question related to this lab.

Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

[glennb29356951]

Hello, 

Was this lab recorded. I cannot find a video. Please let me know. Thanks.