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Adobe Summit 2020 | L797 - Activation Supercharged with People-based Destinations

Level 10
Level 10



Lab Details

Learn about activation best practices and people-based destinations in Adobe Audience Manager. People-based destinations is an industry-first capability that unlocks new activation use cases. Deliver content based on CRM attributes, such as loyalty status or offline engagement with a call center or retail store, and target users who have never visited or authenticated on an online property. You can also combine offline attributes with online behavioral data in a single segment and deliver more advanced, targeted personalization.


In this lab:

  • Learn the ways in which you can activate data with Audience Manager
  • Deep dive into the Audience Manager people-based destinations feature
  • Set your team up for success with best practices for cross-channel activation

Summit LAB Schedule

  • Tuesday, March 31 | 04:30 PM - 06:00 PM

  • Thursday, April 02 | 12:30 PM - 02:00 PM


Rafaat Hossain, Manager, Software Development, Adobe

Terry Chen, Senior Product Manager, Adobe

Session Length

1h 30m

Catalog Link


Please use this thread to ask the question related to this lab.

Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

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