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Adobe Summit 2020 | L796 - People-based Targeting using Customer API

TanmayMathur

Community Manager

03-03-2020

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Lab Details

Typically, audience targeting relies on data collected from a device. Data collection and targeting based on device-level data has its disadvantages. For example, you can't include customer data associated to the user of the device. Device-centered data collection is no longer sufficient for digital marketing campaigns or cross-device targeting. This lab covers people-based data collection in Audience Manager and how to best manage the tools needed to update a customer's profile in near real-time to personalize their experience across all of the devices they own.

 

In this lab you will learn:

  • How to understand the new APIs for ingesting customer data into Audience Manager in near real-time
  • How to set up the Customer API Integration
  • Leveraging Audience Identity tools to validate, segment and target using customer data within Audience Manager

Summit LAB Schedule

  • Wednesday, April 01 | 08:00 AM - 09:30 AM

  • Thursday, April 02 | 03:00 PM - 04:30 PM

Speaker(s)

Bogdan Girbea, Software Development Engineer, Adobe

Bianca Tesila, Computer Scientist, Software Development, Adobe

Session Length

1h 30m

Catalog Link

Q&A

Please use this thread to ask the question related to this lab.

Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

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