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Adobe Summit 2020 | L796 - People-based Targeting using Customer API





Lab Details

Typically, audience targeting relies on data collected from a device. Data collection and targeting based on device-level data has its disadvantages. For example, you can't include customer data associated to the user of the device. Device-centered data collection is no longer sufficient for digital marketing campaigns or cross-device targeting. This lab covers people-based data collection in Audience Manager and how to best manage the tools needed to update a customer's profile in near real-time to personalize their experience across all of the devices they own.


In this lab you will learn:

  • How to understand the new APIs for ingesting customer data into Audience Manager in near real-time
  • How to set up the Customer API Integration
  • Leveraging Audience Identity tools to validate, segment and target using customer data within Audience Manager

Summit LAB Schedule

  • Wednesday, April 01 | 08:00 AM - 09:30 AM

  • Thursday, April 02 | 03:00 PM - 04:30 PM


Bogdan Girbea, Software Development Engineer, Adobe

Bianca Tesila, Computer Scientist, Software Development, Adobe

Session Length

1h 30m

Catalog Link


Please use this thread to ask the question related to this lab.

Don't forget to register yourself for the LAB using the catalog link above. Seats are limited!!

1 Reply


Level 5



Was this lab recorded. I cannot find a video. Please let me know. Thanks.