Typically, audience targeting relies on data collected from a device. Data collection and targeting based on device-level data has its disadvantages. For example, you can't include customer data associated to the user of the device. Device-centered data collection is no longer sufficient for digital marketing campaigns or cross-device targeting. This lab covers people-based data collection in Audience Manager and how to best manage the tools needed to update a customer's profile in near real-time to personalize their experience across all of the devices they own.
In this lab you will learn:
Wednesday, April 01 | 08:00 AM - 09:30 AM
Thursday, April 02 | 03:00 PM - 04:30 PM
Bogdan Girbea, Software Development Engineer, Adobe
Bianca Tesila, Computer Scientist, Software Development, Adobe
1h 30m
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Hello,
Was this lab recorded. I cannot find a video. Please let me know. Thanks.
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