What is the purpose of "Data Source" specified as part of Segment Creation

[#1]

Since a Segment can have traits from multiple data sources, how does AAM uses the Data Source specified as part of Segment Creation process? Are there any best practices/guidelines around what data source should be specified during Segment creation?

Thanks,

Archit

[#2]

Hi Shweta,

Thank you so much for your inputs. Actually, my question is not about the data sources in general but in context of Segments as to how AAM utilizes the Data Source specified as part of Segment creation. Since the traits included in a Segment can be from multiple data sources, what is the guideline for choosing the data source that should be specified in the Segment? Some of the deciding options can be:

1. Pick the data source tied to most of the traits included in the segment

2. Pick the cross device data source associated with the traits (but what if traits are from multiple cross-device data sources?)

3. Pick any data source that you like

Thanks,

Archit