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Real time information on qualifying segments

SivakumarT
Level 1
Level 1

How do I get the qualifying segment for a user while in the context of the same page based on traits setup on AAM?

1) User logs in to the application

2) Page regions / sections are loaded (via MVC application)

3) Content should be personalized based on the qualifications for the user

 

This could be the first time the user is logging in. I have looked through AAM APIs as well as Analytics APIs but could not find how to query for segments based on a visitor ID. Which API and endpoint should I use for this scenario?

We are making async calls to the analytics. Should we be consider sync for the above scenario? If we continue to use async, would it mean that the region will reload (after a fraction of second) for the qualifying user?

I am relatively new to AAM and maybe a basic question when integrating with Experience cloud ID service

AAM Analytics Segmentation Segment API
3 Replies
shweta_singh
Employee
Employee

Hi @SivakumarT ,

 

Please find my answers  inline:

 

1) User logs in to the application

Create an onboarded trait and include it in segment rule. Data onboarding allows us to ingest offline data into Audience Manager. This is possible only when an ID sync occurs upon authentication where the backend hashed CRM ID  is captured online and sent to AAM. The most common data onboarding scenario deals with ingesting 1st party data but 2nd or 3rd party data can also be ingested in AAM. For information on data onboarding in audience manager, refer to doc below:

https://experienceleague.adobe.com/docs/audience-manager/user-guide/faqs/faq-inbound-data-ingestion....

 

2) Page regions / sections are loaded (via MVC application)

Create different rule based traits for different parts of the page

 

3) Content should be personalized based on the qualifications for the user

Combine above traits to create a segment and show relevant experience to the end user.

 

Regards,

Shweta

SivakumarT
Level 1
Level 1

Thanks for the response, Shweta. Could you please elaborate on the 3rd portion "Combine above traits to create a segment and show relevant experience to the end user."?
How would the web application interact with Adobe to get the qualifying segments for the user? Is there an API available for this and how would this integration look like? 
Thanks in advance!

shweta_singh
Employee
Employee

Hi @SivakumarT ,

 

For an application to interact with adobe, we need to make sure that audience manager is implemented on the web site. It can be done via:

 

1.DIL code implementation

2.Server Side Forwarding

 

Regards,

Shweta