Overlapping segments

[jcivitp]

Hi all!

I have 2 segments A &B, overlapping around 30%. 

What does that exactly mean?

• Are these segments cannibalizing 30% each other?
• The more overlapping, the better targeted? meaning they are the same households/people?

Hope you can help me!

Thank you!

Josep.

[Tof_Jossic · Accepted solution]

@jcivitp Please see Segment-to-Segment Overlap Report

• Traits with high overlap give you a targeted audience, but fewer unique visitors.
• Traits with low overlap can be useful to reach a larger, unique visitor set.

Hope that helps!