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How to create output segments, traits by using Profile and Merge Rules

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Community Advisor

Hello everyone,

 

Anyone had some link where I can learn how to create output result to share with other systems after merging differents datasources?

Thanks

3 Replies

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Employee

Hi Luca,

 

Can you please elaborate the term "how to create Output result?" what does "output result" refers to ?

 

Regards

Prabhat Upadhyay

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Community Advisor
Hi Prabhat, I need to explain the data flowing in AAM by having multiple sources,multi-destination sources, how we create segments and how to provide the outbound data to differents systems.

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Employee

Hi Luca,
You can refer to below documentation on how to create segments in AAM
https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/segments/segment-builde...

In order to share your segment data you can create destinations & mapp segments to that destinations. Destinations are of three types
URL
Cookie
Server 2 Server
Please refer to below documentation for detailed information on Destinations:

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/destinations/destinatio...


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Community Advisor
Thanks, how we stitch customers across different sources ? Customer ID and Hashed email?

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Employee

Hi @Luca_Lattarini ,

 

I am assuming you are talking about creation of segments because it is the segments that are shared across different destinations for targeting. For segment creation, please follow below link:

 

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/segments/segments-purpo...

 

Regards,

Shweta