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SOLVED

AMO data in AAM

anishj80303402
Level 1
Level 1

How do you send AMO data - impressions, clicks, Ad Group, Ad Campaigns and KWs to AAM.  I need to build segments and traits in AAM and using AMO variables. Anything else can be sent to AAM from AMO such as Ad Copy etc?

Thanks

Anish

1 Accepted Solution
Sid_AAMr
Correct answer by
Employee
Employee

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

View solution in original post

2 Replies
Sid_AAMr
Correct answer by
Employee
Employee

Hi anishj80303402​,

You can deploy AAM pixels on your campaigns. You will also have to setup traits in Audience Manager using metadata files from the campaign. You can capture campaign name - campaign id, creative name - creative id matches as traits rules.

Please look at the following link to understand how the pixels work - Media Data Integration

Thanks

View solution in original post

Raghu_Kishore_R
Level 3
Level 3

Is there a direct integration between AMO and AAM, such that AMO can directly share the campaign data with AAM?