Do segments coming from AC (or other) expire? | Community
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vitor_d
Level 2
June 23, 2021
Question

Do segments coming from AC (or other) expire?

  • June 23, 2021
  • 1 reply
  • 1105 views

I am using AC's "Update shared audience" block to export audiences to AAM, which seem to expire after a few months. Is that so? How long until they expire? Is there a way of configuring that?

 

TIA

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1 reply

Ankita_Sodhi
Adobe Employee
Ankita_SodhiAdobe Employee
Adobe Employee
September 27, 2021

Hello @vitor_d ,

 

By default, AAM has a inactivity period of 120 days which means any device which is not seen active in 120days window, it will be auto removed from trait and hence from segment.

 

If you are seeing AC segment getting expired after 30days timeframe, try checking the "Expire After" value for the underlying traits.

 

Regards

Ankita Sodhi

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