Onboarded Segment not showing up on first hit
Hi community,
I have a campaign running where we are targeting customers to renew their contract. The segment supporting this uses an onboarded trait that we get from a .overwrite file uploaded daily. For example: 123 (DPID) <tab> renewal = segment1
We also send out direct emails to this same group of customers in the segment with a direct CTA to the renewal landing page, and customers would need to authenticate first.
From Analytics, what we are seeing is after the customer clicks on the CTA, authenticates, and gets directed to the landing page, they are actually not in the segment yet. In a lot of cases, I noticed that the customer then falls into the segment after a few days when they visit again.
Is this somewhat related to first-hit targeting? I would understand if it's using a rule-based trait, but with onboarded trait I thought we would have qualified these authenticated customers into their intended segments already. I am hoping to get some advice from the community as to where to begin as I am a bit lost right now.
Thanks!