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SOLVED

Customer Attributes vs AAM file upload difference?

muthu1985
Level 3
Level 3

Hi,

Can anyone highlight the pros and cons of customer attributes file upload(in Adobe Target) vs AAM file upload?

Thanks

Muthu

1 Accepted Solution
Varun_Kalra
Correct answer by
Community Advisor
Community Advisor

Hi Muthu,

The basic idea of uploading the file is same, that is to qualify a set of customer IDs for some traits offline.

However, the AAM file upload is broader in scope as you can upload customer ID, Experience Cloud ID, AAM ID and Mobile Device ID to AAM.

You can use the cross device data sources in AAM with profile merge rule for device graph and authenticated options, then use these profile merge rules in segments, which is not possible with customer attributes.

Let me know if you have any specific question.

Thanks,

Varun Kalra

View solution in original post

0 Replies
Varun_Kalra
Correct answer by
Community Advisor
Community Advisor

Hi Muthu,

The basic idea of uploading the file is same, that is to qualify a set of customer IDs for some traits offline.

However, the AAM file upload is broader in scope as you can upload customer ID, Experience Cloud ID, AAM ID and Mobile Device ID to AAM.

You can use the cross device data sources in AAM with profile merge rule for device graph and authenticated options, then use these profile merge rules in segments, which is not possible with customer attributes.

Let me know if you have any specific question.

Thanks,

Varun Kalra

View solution in original post