Hi,
I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA:
1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app?
2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with customer ID sync and Profile Merge rules?
Thanks,
Varun Kalra
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Hi Varun,
Looking at how the ATT works and what AAM can be used for, you would only need to restrict the collection of IDFA if the user opts-out.
you collect that with "setAdvertisingIdentifier" in the AEP SDK.
There is a bit more from Adobe in the AEP SDK guide on Adobe Experience Cloud & Apple’s IDFA, Privacy Announcements
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Hi Varun,
Looking at how the ATT works and what AAM can be used for, you would only need to restrict the collection of IDFA if the user opts-out.
you collect that with "setAdvertisingIdentifier" in the AEP SDK.
There is a bit more from Adobe in the AEP SDK guide on Adobe Experience Cloud & Apple’s IDFA, Privacy Announcements
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Adobe's announcement says that they are 'currently working on making product updates to historically de-link IDFA in Adobe Audience Manager' - does that mean that IDFA will no longer be used anywhere in AAM? If so, do we know when that will happen?
Rich
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