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AAM Same Trait key Name but different key Value


Level 3



I'm planning to send same trait key name but with 100+ different trait key value to AAM(onboarded trait). For eg: couponcode="A", couponcode="B" etc.


In this case, do I need to create 100 different trait. or, will it work if I create 1 trait to consider all key values using regex and to take care of this in dynamic manner.


for eg:

couponcode matchesregex   .*


I would like to consider all users those who are eligible for any coupon code. In this case, if i create the above trait expression and create the segment for the same. Will it work?


Any thoughts on this? @shweta_singh @Varun_Kalra @Gaurang @Tof_Jossic 


Thanks in Advance


2 Replies


Level 9

Hi there,


That trait expression will work. Make sure to use the correct data source and the trait type as onboarded trait.



Varun Kalra