Adobe Analytics

AnonymusUs · 6/11/24

Hi Community! @yuhuisg @Jennifer_Dungan

I'm a newbie in Adobe Analytics and I struggling a bit to understand how the point mentioned in the title works.

Please refer me to some guide/documentation/videos for the success implementation.

Thank you for the help.

pradnya_balvir · 6/12/24

Hi @AnonymusUs ,

You can refer below documents:

https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/client/media-analytic...

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Jennifer_Dungan · 6/12/24

I haven't actually used the official "Adobe Media Analytics", we have a few events that fire at core times, and I just use custom tracking for them (play, pause complete, and 10% complete, 25% complete, 50% complete, 75% complete and 90% complete).

However, I found these documentation:

https://experienceleague.adobe.com/en/docs/media-analytics/using/media-overview

https://experienceleague.adobe.com/en/docs/media-analytics/using/implementation/overview

If you have any specific questions about the implementation, I might be able to support based on knowledge of how Adobe collects data, but I would be using the above documentation myself if I were to implement this today.

Keerthi0555 · 6/12/24

Hi,

How u have done custom tracking ?

Jennifer_Dungan · 6/13/24

I've had a few solutions over the years.

Since we have free GA on our sites, and have GTM in addition to Adobe Launch, one of my solutions used the YouTube Video triggers to detect the Start / Complete / Pause / and all my specified progress percentages.... then from GTM I triggered some custom JS events, then I listened for those events with Adobe Launch to facilitate my tracking.

There is a YouTube Playback extension in Launch, but I could never get it to work consistently... it would detect plays and pauses sporadically for me so I gave up (but it may just have been our site....)

In other iterations, our developers have events that I can watch for at each of the points I need to track, so I just created direct rules based on those triggers.

So rather than using the default "heartbeat" tracking of Adobe (which I think you might have more control over than when we first implemented), we limit the tracking calls to a subset of checks and pass the correlation data that we need (video name, id, duration, timestamp, etc)

Keerthi0555 · 6/18/24

U have any sample code related to this becasue i couldn't find much related to heartbeat tracking

AnonymusUs · 7/29/24

Hi @Jennifer_Dungan, thank you for your response. Do you have any idea if the media analytics extension is paid or free? Also, anything you can suggest for media tracking (for vidyard player, podcasts, etc.) without heartbeat?

Jennifer_Dungan · 7/29/24

As far as I am aware, it's not an extra cost (but you may want to confirm that with your Adobe Sales rep to be sure, as they should know what is and isn't included in your contract)... however, costs will of course be associated to the server calls being made... if you have a healthy buffer space this shouldn't be an issue... if you have a lean contract without a lot of wiggle room you may end up going over your contract and needing to pay overage...