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Underlying logic for eVar4 - New Repeat Customer

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Hi All,

I need to understand the underlying logic used to classify the customer as New or Repeat in the eVar 4 column. Is there any timeframe used in calculation or is it based on entire data?

Does this take count of the visits for ECID?

0 Replies

@Ankit0810 - The New v/s Repeat visitor journey takes into account the lifetime of the visitor irrespective of any reporting date range or specific timeframe. It will take into account all the visits including ECID.

Further, this post also addresses the same question -


@Ankit0810 When a visitor comes on to the website for the first time a cookie is dropped which identifies the visitor and gives the visitor a value, the visitor is a new visitor . Basically you are looking at the visit number of the visitors: if a visitor has at least one visit with a visit number higher than 1 (2 or higher) the visitor is segmented as "returning visitor" . It is not depending on the timeframe you are looking at.


You are talking about a custom varibale evar4 to identify , I assume this coming from your tracking implementation.

Generally , it is done through this plugin implementation :getNewRepeat


Hope this helps