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Case Sensitivity

Level 1
Level 1

Adobe Analytics is converting variable values to lowercase.  How do we stop that behavior?

1 Reply
Community Advisor
Community Advisor

Adobe Analytics by itself does not convert values from uppercase to lowercase or vice versa.

There are normally 3 reasons for the case conversion:

  1. Most common reason: The values are already tracked as lowercase. Check your tagging code. If you're using Adobe Launch, check if the data elements are forcing their values to lowercase.
    1. But I don't think this applies to your situation, because it sounds like the values are tracked with uppercase too.
  2. Your report suite has Processing Rules that convert values to lowercase. Check your Processing Rules.
    1. This might be the most likely reason in your situation.
  3. Obscure reason: Your organisation had engaged Adobe Engineering to build VISTA rules that convert values to lowercase. If this is being used, then hopefully, this has been documented somewhere.