The count of Unique visitors is larger than Page views

[FrankQi]

Hi all:

In Adobe Analytics we found that “The count of Unique visitors is larger than Page views”, Please help to explain the counting logic, Thanks very much.

[Jennifer_Dungan · Accepted solution]

This is very strange... what does something more inclusive like Occurrences look like?

Are you filtering this table at the panel level? Is it possible that you have some click data that is being included that would have more users, but not have the corresponding Page Views?

Remember that both Visits and Unique Visitors are included on your clicks, but your page views (s.t) will not include click data (s.tl)... so it's entirely possible that the scope of this report is larger than you think it is?

[Pradeep_Kumar_Srivastav]

Hi @FrankQi may be this helps https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/page-views-less-than-visi...

[VaniBhemarasetty]

@FrankQi Can you add custom link metrics as well to the table? May be other hits are custom links 

Also, check for bounce rate, pages per visit, single page visits to identify if they are bot hits