Page views less than Visits/Unique Visitors

[seanc33988855]

Hello all,

I believe I see an issue with my reports in that there are less page views than visits & unique visitors. How is this possible? 11 Unique Visitors but only 1 page view? Any suggestions?

Thank you.

[settytb1 · Accepted solution]

My initial guess would be that there are hits coming in that are page events.  You should use the metric occurrences to look at all hits.  It would be a sum of page views and page events (which are link calls s.tl() calls like a custom link or exit link etc. )

I hope that helps,

Seth

[Locutus243]

Hiya Seth,

We are seeing something similar...and I wondered if it was because I was specifying page name and URL on both page load and link click events. Is this not best practice?

Also...even if it is because its counting page views AND page events...surely a unique visitor has to load a page to interact with an element on that page (and therefore page views should still be higher?)

Mark

[DebbyNPL]

Hi seanc33988855

I also faced that issue and I'm working on it. So I've summarized some possible scenarios which would be happened for you to check. Should to notice that I'm not a senior, so those would only be for your reference.

The most common case is that only Page Event not Page views were sent within the visit. 

1. Only Page Event load (ONLY stl calls also increase UV/Visits - i.e. Custom Event or Activity Map)

   1.1 For a visitor, after one visit has expired, they haven't closed the page (such as they were seeing a page but suddenly they need to went to toilet for over 30 mins), then the visitor came back to the page again, and only do some event, and not trigger any page view, it could also be regarded as a Visit, with only no-pv hits, so the PV won't increase, but the Visits increase. But this can not explain why the PV is less than UV. 

  1.2 The PV triggered too slow or was set to be sent after some events. 

When a visitor visits your website, some stl(event, not PV) call might send faster than the PV. So for the user who opened a page and closed it in a very short time, only the fast event will be sent, so visits will increase, for a new visitor, the UV also increased, without PV increase. 

Check the Adobe Launch of the rules that can trigger a new PV, usually, the window loaded or the library loaded will be faster than the DOM ready. Perhaps your event set  "the end of page" as a rule for triggering a  new PV. So some of the event may be faster than the PV.

The following case rarely happened, but also could be a case.

2. New visitors

While a new visitor visits your website, two servercall will be sent.  The first sends the information of the new visitor information and the visits, and the second server call is the windows load server call with PV. If a new user closed the window to fast, the PV might not be sent successfully.