Should I be using Tracking Codes for Traffic Sources? | Community
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jerryz31089452
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August 22, 2018
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Should I be using Tracking Codes for Traffic Sources?

  • August 22, 2018
  • 1 reply
  • 1211 views

Hello!

I'm setting up traffic source segments while my teams gets marketing channels up and running.

I've been using tracking codes, for example:

email tracking codes start with E, so my segment for email traffic would be "all hits where tracking code starts with E"

However, tracking codes at my company persist for 30 days before expiring. So if someone in one visit came to the site through a email tracking code but came back the next day through typed/bookmarked, would that visit be considered both email and direct?

Thanks!

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    Best answer by PratheepArunRaj

    Dear Jerry,

    Let's say an user came to your site with tracking code = Email. It is being captured in s.campaign variable with the expiration of 30 days.

    Next day the user came to your site via Direct and submitted the lead.

    If you go to Tracking Code report, the lead will be attributed only to 'Email' because, the expiration of the tracking code is 30 days. Unless otherwise, if the Tracking Code is replaced, it will attributed only to 'Email' till the expiration.

    But if you go to Marketing Channels,

    Under Last Touch, it will be in Direct. Under First Touch, it will be in Email.

    But sometime, we do not want the Organic to replace our last touch, if so, we can disable the override  in the 'Marketing Channel Manager' : Below screen grab.

    Thank You

    Arun

    1 reply

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    August 23, 2018

    Dear Jerry,

    Let's say an user came to your site with tracking code = Email. It is being captured in s.campaign variable with the expiration of 30 days.

    Next day the user came to your site via Direct and submitted the lead.

    If you go to Tracking Code report, the lead will be attributed only to 'Email' because, the expiration of the tracking code is 30 days. Unless otherwise, if the Tracking Code is replaced, it will attributed only to 'Email' till the expiration.

    But if you go to Marketing Channels,

    Under Last Touch, it will be in Direct. Under First Touch, it will be in Email.

    But sometime, we do not want the Organic to replace our last touch, if so, we can disable the override  in the 'Marketing Channel Manager' : Below screen grab.

    Thank You

    Arun

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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