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Pull a report for organic traffic.

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Level 2

Hi everyone,

1. Can you please help me guide through to pull a report in Adobe Analytics for organic traffic for a particular date range.

2. And how can we see if there is a dip or boost in the traffic for our website in Adobe Analytics?

3. We see there is a 40% drop in the traffic in Adobe and I want to analyze this drop in traffic in detail. How can we achieve this?

   

Since this is my very first post I might have missed few requirements. Please let me know if more information is needed from my end.

Thanks in advance.

Prathiksha.

Message was edited by: PRATHIKSHA SHIVANNA

1 Accepted Solution

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Correct answer by
Employee

Hi Prathiksha Hassan​,

To pull the Organic Traffic, you can look for the "Traffic Sources -> Search Engines - Natural" report. To check for keywords seached, you can also check the "Traffic Sources -> Search Keywords - Natural".

The "Site Metrics -> Key Metrics" is a good report to start to look for general traffic trend on your website. Further you can modify for metrics to be evaluated.

To analyze a drop, there are 2 ways to go about:

- Anomaly Detection and Contribution Analysis. Articles with details mentioned at bottom

- Raw data analysis (Data Feeds). Documentation page mentioned below

Anomaly Detection and Contribution Analysis in Reports and Analytics

Analytics Data Feed

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3 Replies

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Correct answer by
Employee

Hi Prathiksha Hassan​,

To pull the Organic Traffic, you can look for the "Traffic Sources -> Search Engines - Natural" report. To check for keywords seached, you can also check the "Traffic Sources -> Search Keywords - Natural".

The "Site Metrics -> Key Metrics" is a good report to start to look for general traffic trend on your website. Further you can modify for metrics to be evaluated.

To analyze a drop, there are 2 ways to go about:

- Anomaly Detection and Contribution Analysis. Articles with details mentioned at bottom

- Raw data analysis (Data Feeds). Documentation page mentioned below

Anomaly Detection and Contribution Analysis in Reports and Analytics

Analytics Data Feed

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Level 1

Do you have an updated document on anomaly detection?