Hi everyone,
1. Can you please help me guide through to pull a report in Adobe Analytics for organic traffic for a particular date range.
2. And how can we see if there is a dip or boost in the traffic for our website in Adobe Analytics?
3. We see there is a 40% drop in the traffic in Adobe and I want to analyze this drop in traffic in detail. How can we achieve this?
Since this is my very first post I might have missed few requirements. Please let me know if more information is needed from my end.
Thanks in advance.
Prathiksha.
Message was edited by: PRATHIKSHA SHIVANNA
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Hi Prathiksha Hassan,
To pull the Organic Traffic, you can look for the "Traffic Sources -> Search Engines - Natural" report. To check for keywords seached, you can also check the "Traffic Sources -> Search Keywords - Natural".
The "Site Metrics -> Key Metrics" is a good report to start to look for general traffic trend on your website. Further you can modify for metrics to be evaluated.
To analyze a drop, there are 2 ways to go about:
- Anomaly Detection and Contribution Analysis. Articles with details mentioned at bottom
- Raw data analysis (Data Feeds). Documentation page mentioned below
Anomaly Detection and Contribution Analysis in Reports and Analytics
Hi Prathiksha Hassan,
To pull the Organic Traffic, you can look for the "Traffic Sources -> Search Engines - Natural" report. To check for keywords seached, you can also check the "Traffic Sources -> Search Keywords - Natural".
The "Site Metrics -> Key Metrics" is a good report to start to look for general traffic trend on your website. Further you can modify for metrics to be evaluated.
To analyze a drop, there are 2 ways to go about:
- Anomaly Detection and Contribution Analysis. Articles with details mentioned at bottom
- Raw data analysis (Data Feeds). Documentation page mentioned below
Anomaly Detection and Contribution Analysis in Reports and Analytics
Do you have an updated document on anomaly detection?
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Thank you very much Kaushalendra
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