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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Publishing Segment from Adobe Analytics to Audience Manager


Level 4

Hey guys, can someone tell me connection between analytics and the audience manager by publishing/sharing segments from analytics to the audience manager?


The lookback period in analytics by publishing segments is maximum 120 days. I have shared this segment from Analytics to the Audience Manager. Now i can see this segment in the audience manager. But in the audience manager i can also see, the experation is automatically set for 16 days, but why? I want to collect as many users as possible, this is why i set the lookback period to 120 in Adobe Analytics, so i thought this segment includes user from the last 120 days. but how should this work, if it expires after 16 days in the audience manager?


Thank you 🙂 


Segment in Adobe Analytics:


The Trait of this published Segment in the Audience Manager:





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