We are having trouble with some metrics set up as participation metrics....as we understand it, the Adobe participation metrics work per visit...yes?
In the report below, you can see the issue....the little (p) we append in reports indicates participation...in this case, the ShopOrders(p) and Docs(p) will occur in a different site section, so we need to use participation to see if a site section has any impact on key metrics.
In this case, we describe the ShopOrders and Docs (document downloads) as "Shop Orders and Document Downloads that occurred during a visit that included our Marketplace site section (which uses the channel prop).
I can explain the visits/visitor discrepancy pretty easily: the same visitor accessed the site over time from different referrers. That makes sense. The Orders and Docs doesn't...if I understand participation, it is per visit...and since there can be only one referrer per visit, then the numbers should not overlapped.
Are we running an invalid report? Help! Director level people with hit us with wet noodles if we show them this without a cogent explanation!
A follow-up question on the above metrics for referrer type, could you please help explain why the actual sum of visitors (820) and visits (911) are less than the total sums coming from Adobe, i.e, visitors (843), visits (978)?