Paid Search Issue's

[christopher_th3]

Our company is having trouble receiving paid search data. It's something in our tagging I believe. 

We receive almost 90+ percent of unspecified/keyword unavailable. I attached some screenshots, is anyone else having this problem. 

Thanks for the help,

Chris

[brian_au]

Hi Chris,

You are not alone as paid search keyword impact has been felt since a Google secure search change in 2014. See below overview of the impact and potential partial fixes:

http://blogs.adobe.com/digitalmarketing/analytics/say-goodbye-paid-search-terms-google/

http://blogs.adobe.com/digitalmarketing/analytics/partial-fix-losing-googles-paid-search-terms/

Best,

Brian

[christopher_th3]

Brian,

When you fixed this issue how did you set your rule in Omniture? We have our rules set to what's in the tracking code. Should I just have it connect to google analytics. It's almost 95% of our Marketing Channel reporting. 

All of our other reports come up as none or unspecified. We also switched from version H21 to H9 in Omniture. I just started as a third party consultant and I've never seen Omniture numbers with so many flaws in them.

[brian_au]

Hi Chris,

Keyword Unavailable isn't fixable given the changes by search engines to secure search, but the outlined workarounds should allow you to have a 'fix' on other levels in your Adobe Analytics campaign paid search tracking reports.

I'm not clear on what you mean by 'All of our other reports come up as none or unspecified.' 

Best,

Brian

[warrensander]

I would bet that if you added 'searches' to the metrics on this report that 'unspecified' would have zero in that column. Remember that adobe analytics has to account for ALL the metrics you select. unspecified I think in this instance are those conversions (daily unique visitors, bounce rate, cvr, aov, revenue and coupon discount rate) that don't have a visit entry via paid search. Keyword Unavailable is Google etc al sticking their finger in your eye. unless you create a segment where 'search keywords - paid' exists for the visit you have to account for all the total of all metrics selected. (this is the same as None in some reports.

https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/none-unspecified-and-unknown.html

[christopher_th3]

Will this also affect Campaign/Adgroup level reporting as well? Or just Keyword reporting?

[christopher_th3]

I tried adding in the searches metric a couple times with different reports. The only problem is that it doesn't equal 100% it seems like it's just filtering out the unspecified's. 

Could this problem be because we don't use dynamic tag management from Adobe? I know that google is the big reason for this but it seems for all of our reports like the products report, I get none for most of the visitors/revenue. Could that be because someone isn't tagging the new products that are being added online?

Thanks,

Chris

[warrensander · Accepted solution]

no it's because those customers are not doing paid searches to get to your site. the other metrics have to account for values up to 100% and they might or might not be set when the customer is a paid search customer. so unspecified is accounting for those customers. Ie daily unique visitors who happen to type in http://www.yourwebsite.com are not from paid search but they are daily unique customers. if you created a segment in which 'search keyword paid' exists or 'search engine paid' exists or they are in your paid marketing channel or paid channel manager channel then those unspecifieds would go away.