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New to Adobe Analytics


Level 1

Hi Team,


I am new to Adobe Analytics , I want to know where can I start my learning journey and also how can I do practice in my laptop...


Thanks for your help in Advance. 


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2 Replies


Level 10

This prior post may help:

Career Switch from SEO to Data Analyst


That being said, the Learning Tab in the experience league is a good place to start. It has guided video training.




Community Advisor

Welcome to Adobe Analytics. 


I am going to guess you are coming from a Google Analytics background? If so, you might want to check out a guide I wrote a few years ago: https://experienceleague.adobe.com/docs/analytics-learn/tutorials/intro-to-analytics/transitioning-f...

First and foremost, coming here is a great first step. If you have questions or just need some direction there are a lot of people here who can help, and also provide different options for you to consider.


I also have found over the years that there are some great blogs out there, https://www.fullstackanalyst.io/ and https://analyticsdemystified.com/blog/  tend to be good, there are many other out there (note to self... need to get my own blog started )


You should consider joining one or more Adobe Analytics User Groups (even if something is out of your timezone, you will get notifications of upcoming events, and the sessions are recorded and posted to YouTube. https://analytics-augs.adobe.com/chapters/ 


As well, you could also check out some of the Skill Exchange Recordings: https://experienceleague.adobe.com/docs/events/the-skill-exchange-recordings/overview.html?lang=en 


And most of all, make sure you have a Dev or QA sandbox suite and play! I find the best way to sometimes learn or understand what is happening is just to get into the system and try things... if I do this, X happens... what if I do that... set up comparable items with different configurations, see how the data varies based on those differences.