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SOLVED

Natural Search YoY Numbers

thomask32386125
Level 1
Level 1

Is anyone having issues around Natural Search YoY Reporting?

We're seeing HUGE % revenue increases from Search Engines > Natural yet our YoY visitation numbers pacing is not matching.

Does anyone else see this occurring?  Does anyone have insight on any potential Google or search engine changes in tracking that have been made that would still attribute the revenue to the engine but not the visit?

Thoughts?

Thanks,

Tom

1 Accepted Solution
settytb1
Correct answer by
Employee
Employee

If you look at it by month/week.  Is it a gradual increase or more of a cliff spike then plateau?  Is site-wide revenue spiking or just natural search?  Did paid drop by a bunch?  If the site is staying the same then paid must have dropped off for natural to pick up.  Just curious if you made any code changes or landing page changes along the way?   I hope that helps point you in the right direction.

Good luck,

Seth

View solution in original post

1 Reply
settytb1
Correct answer by
Employee
Employee

If you look at it by month/week.  Is it a gradual increase or more of a cliff spike then plateau?  Is site-wide revenue spiking or just natural search?  Did paid drop by a bunch?  If the site is staying the same then paid must have dropped off for natural to pick up.  Just curious if you made any code changes or landing page changes along the way?   I hope that helps point you in the right direction.

Good luck,

Seth

View solution in original post