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fern1
January 10, 2023
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Monthly Engaged Users equivalent for web

  • January 10, 2023
  • 1 reply
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We have monthly engaged users for our app as an event. What would be its equivalent for a website?

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Best answer by Pablo_Childe

Yes Pablo! That’s what we meant. 

tge business what the monthly active users and also a year average. Users tag logged in and engaged at least once. But they want to know that on a monthly basis (how many of our users are active monthly) and also on a year basis.

 

we do have monthly engaging user lifecycle on our app. Looking on a monthly basis the number makes sense for us but on a year basis, they just sums up the months data and the number is huge! The same users are being counted many times. Also, we are only interest in knowing this engagement after the login is done since we know it’s a registered user already. Many can go in the first screen of the app and never register/sign in. 

and then we have a web version of this app and I’m lost how I can get the engagement there. We are also just interested in knowing the KPI from after the login, not including the landing page. 
What for be the equal for web? Someone can be a unique visitor without engaging. How can I get active users in that case?

 


So based on the fact you are using Lifecycle DAU or MAU as a reference. You should be able to use Daily/Weekly/Monthly/Yearly Unique Visitors.

 

See definition of DAU and MAU:

https://aep-sdks.gitbook.io/docs/foundation-extensions/mobile-core/lifecycle/lifecycle-metrics

 

The challenge again here is engagement is defined in a page being accessed(like in web page loaded).

 

For a better engagement analysis I would also recommend you look at :

New VS returning visitors
Return frequency 

 

These to me are better metrics to allow you to gauge user stickiness(relative site re-enagement). 

 

Hope this helps.

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 10, 2023

What do you mean you are using an event for engagement? You are firing a custom event? When are you triggering that event and what are you counting as "engagement" (since there are many different types of engagement)?

Pablo_Childe
Community Advisor
Pablo_ChildeCommunity Advisor
Community Advisor
January 10, 2023

I suspect they are referencing the GA metrics like MAU and DAU.

Terms like stickiness engagement are often mentioned with such KPIs.

 

To Jennifers point which standard MAU or DAU as there are different formulas depending on resource source referenced.

 

I know in Adobe lifecycle metrics they recently introduced the ability to define  MAU and DAU for native apps(iOS , Android) as custom events.

GLTU

F
fern1Author
January 10, 2023

See my comment below on DAU/MAU definition below. In your case to understand UV Excluding login or a given page..

 

You need to segment users by excluding those visiting a given page only

You need to define a prop/evar for users to differentiate logged in/ anonymous state

 

 

 

 


and also @jennifer_dungan 

 

in case I use UV, it’s possible to exclude the first time visitors??.. a first time visitor will be unique visitor in the 1st day/week/month it enters the site/app but doesn’t guarantee it will return to the app.


in case of new vs returning user, I might have a huge number of new user a specific month but not all of them returning that same month, some just a few months later for instance so on a monthly basis the number won’t be real.. would work better for the year, no? 

 

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