We have monthly engaged users for our app as an event. What would be its equivalent for a website?
Yes Pablo! That’s what we meant.
tge business what the monthly active users and also a year average. Users tag logged in and engaged at least once. But they want to know that on a monthly basis (how many of our users are active monthly) and also on a year basis.
we do have monthly engaging user lifecycle on our app. Looking on a monthly basis the number makes sense for us but on a year basis, they just sums up the months data and the number is huge! The same users are being counted many times. Also, we are only interest in knowing this engagement after the login is done since we know it’s a registered user already. Many can go in the first screen of the app and never register/sign in.
and then we have a web version of this app and I’m lost how I can get the engagement there. We are also just interested in knowing the KPI from after the login, not including the landing page.
What for be the equal for web? Someone can be a unique visitor without engaging. How can I get active users in that case?
So based on the fact you are using Lifecycle DAU or MAU as a reference. You should be able to use Daily/Weekly/Monthly/Yearly Unique Visitors.
See definition of DAU and MAU:
https://aep-sdks.gitbook.io/docs/foundation-extensions/mobile-core/lifecycle/lifecycle-metrics
The challenge again here is engagement is defined in a page being accessed(like in web page loaded).
For a better engagement analysis I would also recommend you look at :
New VS returning visitors
Return frequency
These to me are better metrics to allow you to gauge user stickiness(relative site re-enagement).
Hope this helps.
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