Mobile Marketing Link Properties

[jamesw34595639]

Hello,

I have scrubbed the docs for any kind of detail regarding the properties of Mobile Marketing links generated from the Mobile Marketing Link Builder but to no avail. Ideally I would like to understand its allocation and persistence settings. My suspicion is that this report is based off of a non-customizeable baked eVar that is set to "most recent" and "never expire" but I have not been able to confirm that yet. This information would be useful because it could explain some trailing visitors in our mobile marketing campaigns.

Thank you

James

[steve_benedick · Accepted solution]

Hey James,

Thanks for the feedback on how we can improve our docs.  Hopefully we can make some improvements there to make this less confusing.

From a high level, you can think about the data collected from your marketing links in two categories: acquisition, and re-engagement (deeplinks).  If your link is for acquisition purposes, the data will be stored in an non-expiring eVar.  If your link is for re-engagement purposes, the data will be stored in a eVar that is only valid per visit.  In either case, the eVar uses "most recent" allocation strategy.

Hope this helps.

steve benedick

sr mobile software engineer

http://www.adobe.com/solutions/digital-marketing.html

[jamesw34595639]

Thank you Steve!