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ddeling
Level 2
April 15, 2022
Solved

Mobile App Marketing Channels

  • April 15, 2022
  • 2 replies
  • 2041 views

I am looking for best practices for setting up marketing channels for an app vs website. 

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Best answer by jeff_bloomer

After doing what Pratheep has suggested below, I recommend reviewing the following:

  1. Refresher on Adobe Analytics’ Marketing Channels Reports: Part I
  2. Refresher on Adobe Analytics’ Marketing Channels Reports: Part II
  3. Refresher on Adobe Analytics’ Marketing Channels Reports: Part III
  4. Refresher on Adobe Analytics’ Marketing Channels Reports: Part IV

Here's something else to keep in mind.  Is the mobile app report suite going to eventually going to handle both Mobile AND web traffic?  If so, you may need to think through exactly how you want to map your Marketing Channels as well.  Also, Mobile apps handle campaign traffic differently than browsers, particularly deeplinks, and the like, so you will need to understand how to set up the rules to identify this kind of traffic.
Following the guides and reading the blogs that Pratheep has touched on will definitely get you started.  There are more of us here to help you out when you run into more questions.

2 replies

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
April 17, 2022

Dear ddeling,

Broader ask. You can search for Marketing Channels in Experience League, or Adobe Doc or even few blogs outside Adobe. Your will get plenty of resources! Please do.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
jeff_bloomer
Community Advisor and Adobe Champion
jeff_bloomerCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
April 18, 2022

After doing what Pratheep has suggested below, I recommend reviewing the following:

  1. Refresher on Adobe Analytics’ Marketing Channels Reports: Part I
  2. Refresher on Adobe Analytics’ Marketing Channels Reports: Part II
  3. Refresher on Adobe Analytics’ Marketing Channels Reports: Part III
  4. Refresher on Adobe Analytics’ Marketing Channels Reports: Part IV

Here's something else to keep in mind.  Is the mobile app report suite going to eventually going to handle both Mobile AND web traffic?  If so, you may need to think through exactly how you want to map your Marketing Channels as well.  Also, Mobile apps handle campaign traffic differently than browsers, particularly deeplinks, and the like, so you will need to understand how to set up the rules to identify this kind of traffic.
Following the guides and reading the blogs that Pratheep has touched on will definitely get you started.  There are more of us here to help you out when you run into more questions.

    D
    ddelingAuthor
    Level 2
    April 19, 2022

    Thanks, Jeff. I will def. read those resources. You asked the right question in your response so I will narrow my ask. 

     

    I am looking to understand how to set up marketing channels for the app only (setting up rules for deeplinks vs. tracking code for browsers). The app uses a separate report suite from the website (browser tracking).



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