Marketing Channel Report Questions

[jaimie_t]

1. Within the channel overview report, is the data shown representing both clicks and views?
2. Within the Channel Overview Reports, if we add in "click through" as a metric, does this only include click data or both click and view through data.  Currently the Channel reports are connected to our ad serving data which reports on both click and view data.
3. I read somewhere that the Marketing Channel Reports have a rolling 30 day expiration whether a channel was touched or not.  If our ad serving data is set for a 7 day view/ 14 day click window, how is this being represented in the channel reports?
4. Within the First/Last Touch Channel Reports, if we filter by ACM site name, we noticed that the same sites are showing up under all marketing channels (i.e. Dedicated Media under Paid Search, Organic Search, Referring Domains, Display, etc.)  when they ideally should be under only one channel.  Why is this?
5. The conversion totals in the marketing channel reports are not matching our ad serving reports.  Since the marketing channel report is connected to our ad serving data, shouldn't they be the same?  Why would there be a discrepancy
6. Is there a way to match up the first and last touch channels that occured?

[jantzen_b · Accepted solution]

Since this is an older post, I'm assuming you've solved this issue. Incase others find this post, I'll post the link to the documentation below:

https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-channels.html?lang...