Looking for a Geo Region Shapefile for Omniture

[ben_eddings]

Hi,

I'm looking for a shapefile (.shp) for the UK whose regions correspond to the Regions as defined in Omniture.

My Account Manager asked around internally but was unsuccessful, am hoping someone else out there might have a source!

Many thanks,

Ben

[brian_au · Accepted solution]

Adobe Analytics partners with Digital Envoy IP detection- so you will have to work out direct with Digital Envoy for source data.

http://www.digitalenvoy.com/

https://marketing.adobe.com/resources/help/en_US/reference/reports_geosegmentation.html

>>>

Adobe has partnered with Digital Envoy, a leading provider of IP intelligence and authentication solutions, to offer GeoSegmentation, a geographical measurement capability based on end users' IP addresses. While accuracy based on individual data sets may vary, generally Digital Envoy offers over 99% accuracy at the country level, over 97% accuracy at the region level, and over 90% accuracy at the city level.

Some factors which may influence GeoSegmentation data include:

• IP addresses that represent corporate proxies. These can appear as traffic coming through the user's corporate network, which may actually be a different location if the user is working remotely.
• Mobile IP addresses. Mobile IP targeting works at varying levels depending on the location and the network. A number of carriers backhaul IP traffic through centralized or regional POPs.
• IP addresses belonging to users of satellite ISPs. Identifying the specific location of these users is difficult, as they usually appear to come from the location of the uplink.
• Military and government IPs. This often represents personnel traveling around the globe and entering through their home location, rather than the base or office where they are currently stationed.

Best,

Brian