My Organization has set marketing channel expiration to 7 days. In the example below, I pulled all va_instance_events=1 and purchases for this user. You can see below that they touch on 9-15-2020, then place an order 9-30-2020 but va_closer_detail never resets to null (hash::). This user has come to the site via direct load many times between the touch on 9/15 and their order on 9/30. Our direct load channel does not override the last touch channel so that behavior is working.
The question is why does the instance on 9-15 last for 15 days? How do we stop direct load from extending the amount of time the last touch value stays persistant.
Marketing Channels are designed the way that every time a visitor comes to the website within the active expiration window, the expiration period extends again regardless of the channel they are associated with (e.g. direct or paid search). There is no way to stop direct load from extending the expiration window.
Have a look at the following: