since ‎18-11-2020
‎20-11-2020
macys_dennis
Level 1
Re: Make Marketing Channels Expiration Logic More Consistent
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macys_dennis

macys_dennis
- Adobe Analytics
I agree 100 Percent and hope they implement logic where a non override channel does not extend the expiration date of first and last touch channels / details. Also please allow more than 1 detail variable for marketing tactics. We have use cases where we would like to add additional information above just a tracking code to use the tactic non override logic.

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Re: Last Touch Marketing Channel Detail is not expiring
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macys_dennis

macys_dennis
- Adobe Analytics
Hi Andrey, A follow up question: If my visitor initially visits on Jan 1st and my expiration is 7 days so it would expire on Jan 8th. On Jan 2nd they come back 5 different times via direct load non override tactic. Would the new expiration date by Jan 2nd+7 days (Jan 9th), or would it be Jan 2nd + 35 days (Feb 6th)

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Last Touch Marketing Channel Detail is not expiring
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macys_dennis

macys_dennis
- Adobe Analytics
My Organization has set marketing channel expiration to 7 days. In the example below, I pulled all va_instance_events=1 and purchases for this user. You can see below that they touch on 9-15-2020, then place an order 9-30-2020 but va_closer_detail never resets to null (hash::). This user has come to the site via direct load many times between the touch on 9/15 and their order on 9/30. Our direct load channel does not override the last touch channel so that behavior is working. The question is wh...

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