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Integrate Adobe Analytics and Adobe Campaign/Adobe target

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Level 1

Hello Folks,

I am new to Adobe tools. I want to know

1 .How does Adobe Digital Analytics store the data that it captures from Traffic, Event or Conversion Variables>? I s it in a DB and in form of tables?

2. How can I import this data from Adobe Analytics into Adobe Campaign/Adobe Target so that I can make use of this data in Adobe Campaign to take decisions related to increase campaign effectiveness via segmentation etc.?

1 Accepted Solution

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Correct answer by
Level 10

Hi Subhashis,

Welcome to the Adobe Analytics Community!

1. Yes, the data captured is sent to the Data Center where your company account is enabled and stored in a database for the particular report suite.

2. You can integrate Adobe Analytics with Target and Target can be integrated with Campaign. Here are the resources which would tell you in detail about it

    Target Integration - https://marketing.adobe.com/resources/help/en_US/target/a4t/a4t.html

    Campaign Integration - https://marketing.adobe.com/resources/help/en_US/target/a4t/c_campaign_and_target.html

I hope this helps.

Tanmay

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1 Reply

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Correct answer by
Level 10

Hi Subhashis,

Welcome to the Adobe Analytics Community!

1. Yes, the data captured is sent to the Data Center where your company account is enabled and stored in a database for the particular report suite.

2. You can integrate Adobe Analytics with Target and Target can be integrated with Campaign. Here are the resources which would tell you in detail about it

    Target Integration - https://marketing.adobe.com/resources/help/en_US/target/a4t/a4t.html

    Campaign Integration - https://marketing.adobe.com/resources/help/en_US/target/a4t/c_campaign_and_target.html

I hope this helps.

Tanmay